Hiring ML, DS and growing Frontier Tech Talents on Demand. - JobStart

Project Overview

JobStart helps make effective hires by helping create structured, targeted job descriptions focusing on candidate-company value match and removing unconscious bias.

Final Design
Project Type
Industry
Timeline
2 Months
Team
Product Manager (CEO)
Product Designer (Me)
Outcome
MVP
My Role
Research, mind map, interviews, Concept Development, UX concept, Visual Development, Designed UI.
Design Process Overview
Discovery 🔎

Context Study
User Interview
Mindmapping

Ideation 💭

Feature Narrative
Design Principles
User Flows

UX Design 🏗️

UX Flow (IA)
Storyboarding
Wireframing

UI Design 🖼️

Typography
Color Palatte
Color Explanation

The Problem Statement

Values through Design Solution

I, with the help of my product manager, designed a solution to tackle the 3 overarching problems with hiring platforms by making candidate match anonymous, AI-driven job positing and value compatibility matching.

Equity in Opportunities⚖️

Intuitive Experience. ✨

Value Comptibility✋

The Design Process: The story behind the Product.

1. Discovery : What are the unresolved issues hiring managers face in most job platforms?

1.1 Secondary Research : Recruitment Challenges

I did some research to find the recruiter's painpoints in existing ways of hiring and created a mind map by using the '5 why's' technique to understand the underlying reasons for the problem.

1.2 Primary Research : Experience of Hiring Managers in hiring process.

To understand the user side of the story, I interviewed 5 Hiring Managers from small to mid sized companies to understand which their experience with hiring.

Converting the painpoints into Key Opportunity Areas

😕
"I try to not be biased and be just, however, we always have issues with being diverse in workforce."
⬇️
How to make the experience of framing job description minimal cognitively loaded?
😔
"Work culture is very important to Gen-Z. And sometimes we overlook the importance, leading to bad hires and resignation after few months."
⬇️
How to brand the company through values to attract and engage the right candidate?
😶
"Sometimes we have an idea of the skills and requirement from a candidate, but we don't really know how to put it into words."
⬇️
How to make the experience of framing job description minimal cognitively loaded?

2. Ideation : A Hiring platform focusing on hiring Gen-Z.

2.1 Brainstorming and solution - Affinity Mapping.

While researching, I realized that most hiring platforms does not focus on culture and values of the company and the candidates, while being important factors which determines if they are good fit for each other. Having learnt about the hiring managers /side of the story, I brainstormed on what factors are important for candidates when they look for job through hiring platform.

3. Empathizing with users: When and how would this design help the Recuiters?

Based on research and insight, I created a storyboard to help empathize with the users by creating a user scenario.

4. Information Architecture

After having done the research and ideation. I started to draw out an information architecture for the application. After a couple of iterations in paper and in Lucidchart, I came up with a final flow after a couple of iterations.

5. User Flow and Wireframing

1. Registration Flow and completing Profile
2. Creating Job Posting
3. Searching for Talent
4. Spotlighting matching Talent

6. Final UI

1. Unbiased Recruitment

Total anonymity to help remove gender, race and culture bias.The information provided help hiring managers focus on the skills of the candidate.

2. Intuitive job posting

Instead of having the hiring mangers to draft the job description content by themselves, JobStart helps hiring managers create the perfect job description by answering simple questions.

3. Matching candidates based on skills and personality.

Compatibility between the organization, team and team members is overlooked more than often.We wanted to focus on helping hiring manager find compatible team members through ‘Power skills’.Power skills are the intangible traits that are important for efficient interactions and idea sharing.

For the complete UI deep dive, please reach out to me through email.

7. Design Takeaways

More of My Work.

Information architecture'22

Chinatown San Francisco

Redesigning the website of Chinatown San Francisco by solving the major and minor User Interface issues of the present website.

View project
A Mobile Mock Up for Home Page
Adobe creative jam, top 10 finalists

GoodBuy

Good Buy facilitates conscious buying by helping users identify ethical brands that make a difference through their transparent fair trade factories and inside stories.

View PRoject
Make a fish prototype
cybersecurity solution showcase, first prize

Make a Phish

Make a Phish is a platform to create phishing email awareness amongst employees and teams by helping create fun and engaging phishing email competitions.

View PRoject
SUMMER'22 INTERNSHIP

JobStart by SureStart

A dedicated platform to help recruiters find the perfect match for their needs and vacancy through skills and help companies remove unconscious bias in hiring.

View Project
OverviewDiscoveryIdeationWireframe & IAFinal UIDesign Takeaways

Secondary Research : Recruitment Challenges